My sister recommended this to me as it had a big influence on her and while I am only half finished, I can see why she was so drawn to it. Duhigg looks at habits in a new light and explores them with tools from both social science and psychology. There really is something for everybody here as you learn about how thinking differently about habits can have an impact on everything from your daily routine to your business to your work in advocacy.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.